A little Bit of BTS

This is how Supbox actually operates, not in an cosy office, no shiny warehouse, not in some big setup, just moments like this.

Me, Chris & Barbara (holding the camera) stood in a kitchen, talking about content Ideas, what we think Supbox should become, and just as importantly, what it shouldn’t be (Our Vision is HUGE).

I think people assume brands have everything mapped out from day one, although we thought we did, the reality is a lot messier than that. Testing ideas, scrapping some, doubling down on others. It is fun though, we are enjoying ourselves and learning during the process.

We’ve both spent money on supplements we didn’t like, bought things that looked good but didn’t live up to it, and that’s always in the back of our minds. We’re trying to build something that actually resonates with people like us.

We want Supbox to be fun, youthful and explorative.

So when you see Supbox, it’s not just a colourful box or a piece of content. It’s the result of a lot of these conversations, cold days in a shipping container, ideas randomly popping up in our heads, and that’s probably why it feels the way it does. Chaotic haha.

Comment below your perception of our brand, we'd definitely be interested in knowing your POV.